Hyein Seo

Emerging from the city's avant-garde scene, HYEIN SEO is both dystopian and recalcitrant, though streaked with subtle hints of humor. Inspired by the wily nature of high schoolers, the brand's vision of fashion is one of rebellious adolescence, rejecting the stereotypes of millennial youth and instead championing the generation's cultural and expressive guile. Empowering and unique, the world of HYEIN SEO embodies the defiance of today's aesthetically savvy youth culture.

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